Foundry
Foundry's sales team was losing nine hours a week each to research and follow-up admin. The obvious fix — generate outbound messages automatically — was also the fastest way to destroy the reply rate they already had.
Fully automated outbound is easy to build and easy to detect. Recipients recognise it, and the reply rate collapses. The value was never in producing more messages; it was in producing the same number with the research already done.
The team was also, reasonably, suspicious. They had seen a previous tool promise this and produce confident nonsense about companies it had misidentified.
The pipeline assembles a brief on each prospect — funding, hiring, recent announcements, mutual connections — and stops. A person writes the message. The hours saved come from the reading, not the typing.
Each fact in a brief links to the source it came from. A rep can check anything in one click, which is what turned the team from suspicious into willing users.
Nothing sends itself. Every outbound message leaves under the name of the person who read the brief and chose to send it.
Nine hours saved per rep per week, measured by the same time-tracking method used to establish the baseline.
Reply rate rose 27% rather than falling — better-researched messages, not more of them.
Results
Saved per rep, weekly
Reply rate
Workflow audit
Aktays
Pipeline design & build
Aktays
Internal tool UI
Aktays
CRM integration
Foundry
Next project
A trading platform that finally reads like a product